Nestlé’s tempting waste management effort

Nestlé's exchange offer- Return 10 empty packets, get 1 Maggi free!

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Nestlé India
Nestlé’s campaign for waste management of packets ensures a full packet of Maggi noodles in exchange for 10 empty Maggi packets

Nestlé India was recently in news for its pilot project in Dehradun and Mussoorie. In May, a study by Gati Foundation found that Maggi along with Parle’s Frooti and PepsiCo’s Lay’s chips were among the top brands to help in curbing excessive disposal of plastic leading to pollution as their empty packets weren’t properly disposed off in the country’s hilly areas such as Uttarakhand, Jammu & Kashmir and Himachal Pradesh.

In response to the damage caused by its product, Nestlé India proposed an exchange offer. The offer promises a full pack of its trademark Maggie noodles upon exchanging 10 empty packs of Maggi. According to a Nestlé spokesperson, the company hopes to bring about a behavioral change in consumers and help create awareness for responsible disposal of plastic waste and avoid littering.

Nestlé India has initiated few pilot projects collectively with few industry partners under guidance of central pollution control board, state pollution control board and urban local bodies to collect, segregate, recycle and recover plastic waste in a sustainable manner. This initiative ensures compliance to local legislation plastic waste management rules 2016 as amended in 2018. Currently, Nestle is working with nearly 250 retailers in the beginning stage to make sure the campaign works out well.

Nestlé India focus on reducing waste generation through its packaging. The company is aiming to use the minimum adequate packaging by weight and volume, and also ensuring segregated collection of plastic waste. Efforts are being made to develop and innovate new materials that can deliver the desired protection and functionality of incumbent packaging materials with better environmental performance.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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