Reifenhäuser supports the circular plastics alliance

Research for recyclable packaging solutions at Reifenhäuser Technology Center

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Reifenhäuser focuses on sustainability and supports the Circular Plastics Alliance since March
Reifenhäuser focuses on sustainability and supports the Circular Plastics Alliance since March

On 10 March 2020, Ulrich Reifenhäuser signed a declaration that commits over 175 companies and associations to reuse 10 million metric tons of recycled plastics in new products by the year 2025. It also takes Reifenhäuser’s systematic strategy of sustainability a step further. “Plastics are part and parcel of recycling,” says Ulrich Reifenhäuser, explaining the company’s step in supporting the CPA. “Our industry is called upon to incorporate plastics into the circular economy. We bear co-responsibility to establish collection systems, recycle plastic waste, and minimize production waste.” Reifenhäuser already offers solutions for a functioning circular economy to ensure that outstanding products with excellent properties are recyclable.

Sustainability in the Reifenhäuser Group is incorporated in every product from the start and is an integral part of corporate strategy. The company has many years of experience and a large network of experts and partners, especially in the field of research and development for recyclable films and films containing recyclate material. Tim Pohl, director – Sustainability says, “Besides our know-how in the field of line technology, we intend to utilize our competence to find solutions for innovative recipes and processes. Together with other members of the alliance, we can research for recyclable packaging solutions at our modern technology center.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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