Tetra Pak joins the European Alliance for Green Recovery

Green Recovery plan to fight climate change & protect biodiversity

174
Tetra Pak
Solar panel installation at Tetra Pak site

The COVID-19 outbreak has not only disrupted daily life but also made a significant economic impact across Europe, compelling governments to rebuild and rethink the economic recovery. Tetra Pak has joined the European Alliance for a Green Recovery, launched by the European Parliament on April 14, with a view to building a better future post the COVID-19 pandemic. The alliance gathers stakeholders to support a green recovery plan that puts the fight against climate change, the protection of biodiversity, and resilient food supply chains at the center of Europe’s economic policy for the next seven years (2021 – 2027).

Together with 270 other signatories, including political decision-makers, business leaders, financial institutions, trade unions, non-governmental organizations, and political think tanks, Tetra Pak will gain insights from other relevant stakeholders and contribute to the quick recovery of economies and societies.

Tetra Pak
Adolfo Orive, president and chief executive officer of Tetra Pak

We have always believed in the philosophy of green development – driving economic growth while minimizing the impact on the planet. Our commitment towards climate change, resource protection, food safety, and accessibility remains unchanged, which is why we are excited to join the European Alliance for a Green Recovery and to work with our partners for a more sustainable European economy,” said Tetra Pak president and chief executive officer, Adolfo Orive. “This is also well aligned with our Strategy 2030 ambitions – to lead the sustainability transformation of our industry while making food safe and available, everywhere.”

In the coming weeks, virtual meetings will be organized in order to share knowledge and innovative solutions. The meetings are a platform to discuss regulatory measures needed to achieve the eventual goal of the ongoing European Green Deal: a climate-neutral European economy by 2050.​

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here