Designs for consumer packaging, store displays

SCA’s Arcwise for round corrugated board packaging

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Designs for consumer packaging, store displays
Arcwise offers new design possibilities for corrugated board packaging. Photo SCA

SCA has developed a new technique for producing round corrugated board packaging. It offers new design possibilities while reducing packaging weight by 30%, thereby also improving environmental performance. Arcwise can be deployed in standard corrugated board production facilities

The combination of nature’s robust round geometries and the high rigidity of corrugated board gives unique stability to these packaging solutions. Transport packaging, retail-ready packaging, consumer packaging and store displays are examples of application areas.

“The technique opens up totally new possibilities for packaging designs that are attractive to customers and consumers,” says Rickard Hägglund, business manager for Arcwise. “Surveys show that we generally prefer rounded shapes to angular ones. Round packaging is eye-catching and attracts consumer attention in the retail environment. We think both designers and brand owners will find these opportunities very interesting.” The new technique is protected by international patents. SCA offers the technique to packaging manufacturers under license.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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