SisTrade at Print4All in Milan

Portugal-based software company specializes in ERP and packaging solutions

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SisTrade P4All
The I&C and SisTrade stand at Print4All in Milan from 3 to 6 May 2022 Photo SisTrade

With its Italian partner I&C, the Portugal headquartered SisTrade took part as an exhibitor at Print4All in Milan, Italy from 3 to 6 May 2022. Essentially a software company with strong ERP solutions it has a full range of software solutions and development across industry. A supplier of a verticalized system for the packaging, flexible packaging and label industry, it was there to strengthen its position and brand recognition in the market.

The company has a strong software suite for the label industry that looks at the entire production process including materials, printing, and die-cutting. Its production software is integrated with management ERP systems. Visitors to show had the opportunity to get to know the latest release and a new generation of Sistrade software for the printing industry, which can play an important role in smart factories, contributing to better automation and greater productivity, efficiency and quality in the operations of a company.

PrintPack Show Daily

According to Natacha Santos, Country manager for Italy, “Print4All was a fair with good results, with many participants and visitors. Even though it did not reach the pre-pandemic numbers, it showed that the sector wants to react to all the obstacles and constraints we are still experiencing today. The success of this fair was confirmed by the visits of potential customers, who were very curious about the solutions presented by us. We concluded that Italy is a market with great potential for SisTrade.”

SisTrade continues, therefore, to bet on the promotion of its software in important trade fairs, a strategy that has provided positive results over the years. The company which is fairly well represented across Europe is also present in Thailand in Asia and on other continents. The company will also be exhibiting at the Gulf Print & Pack show in Dubai from 24 to 26 May 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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