Webinar on credible traceability

Valuable data beyond just traceability!

Photo courtesy - VCQRU QR code service provider. The company offers anti-counterfeit and track and trace solutions for pharma and other industries.

While traceability is becoming a regulatory requirement across many industries, there is a need to move from traditional models to comprehensive copy-proof protection. Today’s supply chain is impacted by the clonability of barcodes and QR Codes despite the track and trace solutions in place.    On 21 August, PackPlus organized a webinar to explore opportunities in non-cloneable QR codes to safeguard the supply chain to the last-mile, to enhance consumer trust in brands. PS Easwaran of Deloitte India moderated the webinar. Impact of credible traceability on supply chain   “Not a new topic, industries are already working on traceability for quite some time. However, they have now been able to solve many critical problems,” Dilip Saha of Robert Bosch said. He cited examples of fake products reducing brand value and revenues and the compromise of their ‘brand promise.’   Saha is an advocate of blockchain as a system to bring multiple organizations on a single platform to build traceability. Nevertheless, even with this approach, the question remains on the credibility of traceability. “It does not…

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Mandeep Kaur
Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.