We need a digital drupa 2021!

‘drupa is important for getting back into business’

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drupa 2021
Dr Markus Heering, managing director of VDMA Printing and Paper Technology Association Photo IPP

For months, Covid-19 has paralyzed large sections of public life. In an interview, Dr Markus Heering, managing director of the VDMA Printing and Paper Technology Association, explains how drupa 2021 is planned under Corona-conditions and what he expects of the shortened to nine days event from 20 to 28 April 2021. How is the crisis affecting suppliers of printing and paper technology? Suppliers of printing and paper technology are just as affected by the Corona crisis as other areas of mechanical and plant engineering. Incoming orders and sales are suffering massively. However, the commercial print sector is hit harder than the packaging sector, whose products are considered to be system relevant in many regions due to the high hygiene requirements. Overall the consequences are noticeable, customers shy away from investments, machines can neither be delivered nor put into operation, and service visits to customers are not possible in many regions. Only in Europe, we are observing an easing of the situation. drupa is also affected. After the postponement, the trade fair was shortened to nine…

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