Consumers want solutions. They want to make the right environmental decisions and they demand the same from companies. According to Carbon Trust, 45% of consumers say they would avoid brands that did not take steps to reduce their carbon footprint.
Could trees be the answer? They certainly have the potential to be a big part of the solution. The renewable raw material absorbs CO2 during its lifetime and produces far less CO2 emissions when used in production compared to oil-based products.
Wood is good
Trees are an integral part of our lives in many ways. We’ve built homes, huts and halls with them. Clothes have been made from tree-based viscose fibers since the late 1800s and paper is not exactly a new invention with origins dating back to 200 BC.
In recent years, we’ve innovated and developed new solutions from wood. Today, we can construct high-rise buildings, create stronger, lighter packaging and we’re working to replace plastics with products from wood-based fibers. Even some paints and glues can be made using wood-based materials. On top of that, we can add intelligence to our products. It’s now possible to put sensors on packages telling us exactly where they are, what’s inside and if anything has happened to them.
Today, Stora Enso develops and produces a range of packaging, pulp, wooden building solutions, paper and biomaterials derived from wood. In fact, anything made from fossil-based materials today can be made from a tree tomorrow. The different fractions of the biomass, not used for pulp or energy, could even be made into renewable products not possible from fossil-based and other non-renewable materials.
As experts in wood-based renewable materials, Stora Ensa is striving to make the best use of their experience and knowhow to find solutions for the future that can help meet the global challenges facing us today.
Stora Enso works to ensure the forests and plantations in our scope are sustainably managed and that more trees are grown than harvested. From trees to products to regeneration, they play a vital role in the bioeconomy.