BillerudKorsnäs nominated to the Swedish Design Award

BillerudKorsnäs’ package Precious competes in the “Packaging” category

BillerudKorsnäs’ package Precious competes in the “Packaging” category. Photo - BillerudKorsnäs

BillerudKorsnäs’ package Precious competes for this year’s Swedish Design Award. The competition is decided by a renowned jury but also by a public vote.

The Swedish Design Award (Svenska Designpriset) is Sweden’s biggest design prize, open to everyone who works with design and visual communication. The jury recently announced the nominated entries in several categories, and BillerudKorsnäs’ package Precious competes in the “Packaging” category.

BillerudKorsnäs Cartonboard created the package Precious for the launch of the new product brand CrownBoard. The Carton Solutions team did the structural design. The ad agency Cordovan Communication created the graphic design, and Göteborgstryckeriet did the converting and print production.

“We are incredibly happy about the nomination. The Swedish Design Award is a prestigious challenge with a jury of nine big names in the Swedish design community. The fact that the competition is decided by a public vote makes it all the more exciting – and we of course hope that the public likes our entry Precious,” says Anders Gathu marketing manager BillerudKorsnäs.

The awards are based on 50% on jury votes and 50% on the people’s votes. About 85,000 votes come from the public every year. The prize ceremony will be held at Berns in Stockholm on 12 November – to award winners with 28 gold medals and 28 silver diplomas.

“Our package is what we call a demonstrator, meaning a concrete example of how you can use our packaging material to create a selling, differentiated packaging solution. Precious is an advanced piece, whose construction and design place high demands on the material – especially in terms of strength, shapeability and printing surface,” says Gathu.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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