BillerudKorsnäs’ package Precious competes for this year’s Swedish Design Award. The competition is decided by a renowned jury but also by a public vote.
The Swedish Design Award (Svenska Designpriset) is Sweden’s biggest design prize, open to everyone who works with design and visual communication. The jury recently announced the nominated entries in several categories, and BillerudKorsnäs’ package Precious competes in the “Packaging” category.
BillerudKorsnäs Cartonboard created the package Precious for the launch of the new product brand CrownBoard. The Carton Solutions team did the structural design. The ad agency Cordovan Communication created the graphic design, and Göteborgstryckeriet did the converting and print production.
“We are incredibly happy about the nomination. The Swedish Design Award is a prestigious challenge with a jury of nine big names in the Swedish design community. The fact that the competition is decided by a public vote makes it all the more exciting – and we of course hope that the public likes our entry Precious,” says Anders Gathu marketing manager BillerudKorsnäs.
The awards are based on 50% on jury votes and 50% on the people’s votes. About 85,000 votes come from the public every year. The prize ceremony will be held at Berns in Stockholm on 12 November – to award winners with 28 gold medals and 28 silver diplomas.
“Our package is what we call a demonstrator, meaning a concrete example of how you can use our packaging material to create a selling, differentiated packaging solution. Precious is an advanced piece, whose construction and design place high demands on the material – especially in terms of strength, shapeability and printing surface,” says Gathu.