Borealis & Menshen launch new packaging closures made of PCR resin

Enabling sustainable living

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Borealis
Innovative new closures made by Menshen are based on Borealis Borcycle compounds. Photo - Borealis

Austria-based polyolefins manufacturer Borealis and Menshen, a leading specialist for plastic closures and packaging systems, have collaborated on a series of 10 packaging closures based on Borcycle, an evolving recycling technology that transforms polyolefin-based waste streams into value-adding versatile solutions.

Borcycle is used to manufacture a range of compounds made of recycled polyolefins (rPO), which are ideal for sophisticated rigid packaging applications. This evolving technology unites Borealis recycling and compounding expertise with its own. These packaging solutions are predominantly made for use in laundry and home care and also include 2K closures.

With over 50 years’ experience, Menshen is a recognized and trusted leader in closure design, offering a wide range of standard and specialty assembled caps, weldspouts, and hot drink capsules on the market today. The company is currently present with production facilities in 14 countries worldwide, offering unified quality standards and a customer experience supported by Centres of R&D Excellence in Europe and China. Menshen has the ambition to produce 25% of its closure solutions from recycled materials by 2025.

Menshen employs a rigorous process to ensure that the quality of the post-consumer recycled (PCR) material selected for closure is in perfect alignment with its required functionality. In the course of the collaboration, Borealis and Menshen determined that Borcycle UG522MO, a polypropylene (PP) compound made of 50% PCR content, would be the suitable choice for the new closures, as it offers:

  • Potential reduction of CO2 emissions by up to 15% when compared to the use of comparable virgin PP in similarly demanding packaging solutions
  • Reliable and consistently high quality, making it ideal for rigid packaging applications
  • A ready-made, drop-in solution with processability rivaling virgin polyolefins
  • End-of-life recyclability in existing PCR streams.

“A core pillar of the mind-set is that value chain collaboration is essential to making plastics more circular,” says Meta Cigon, Borealis Marketing Manager Consumer Products. “Teaming up with Menshen to deliver high-quality closures made of 50% recycled PCR is proof positive that innovation and teamwork can move the industry closer to a circular economy. We are helping build a better tomorrow with each step by reinventing for more sustainable living.”

“The functionality of a closure may be affected by natural variations in PCR materials. By leveraging our respective areas of expertise, Menshen and Borealis can determine which ratios of recyclate and virgin material are appropriate for which applications,” explains Ulrich Fleischer, Menshen head of Sustainability. “We are pleased to collaborate with Borealis in fulfilling growing demand among our own customers as well as retailers and end consumers for a broader spectrum of sustainable, yet high-quality packaging options.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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