Creative Edge Software releases iC3D v4

Enabling photorealistic generation of 3D digital mockups

iC3D is used for packaging designs in luxury, beverages, food, cosmetics, body and other markets across a range of production methods and applications, including cartons, labels and flexibles for bottles, shrink sleeves/wraps, and POS/POP

Creative Edge Software, developer of the award-winning iC3D packaging design software, has released iC3D version 4. This version offers five new features – Ray Tracing accurately simulates effects of light on virtual objects for photorealistic, ultra-high-resolution, accurate photo studio effects; 3D Model Interiors enables realistic liquid filling, at any angle; Light Map Editor re-creates studio lighting, editable highlights and shadows; Dynamic Backgrounds allow real-time merging of 2D photo images with 3D designs; and Perspective Control matches 3D model perspective to 2D photo backgrounds. These new features allow accurate simulation of a wide range of optical and visual effects. Using Ray Tracing technology, glass and liquids in particular look 100% realistic for transparency, translucence, color, refractive index, reflections and shadows.

With this latest development, iC3D tightens the creative lifecycle further by replacing the need for professional photography for marketing or promotional materials. Moreover, packaging designs can be created from scratch and then immediately printed as true photographic image content on boxes, advertisements, posters, web sites and proofed or printed on leading 3D printers.

According to Nick Gilmore, CEO of Creative Edge Software, luxury brands and creative agencies want image perfection. “With each software version we have fine-tuned practical aspects such as the range of applications, product types and shapes. Now with unprecedented photorealism too, the missing piece is in place to leverage the full capabilities of this technology – and drupa is the ideal place. We will be showing iC3D v4 running live at the drupa innovation park at Hall 7 Stand C16.”

Additional key features of iC3D v4 include All-in-one design software – 3D digital mockups for bottles, tins, cartons, labels, flexible bags and shrink film; Direct link to Illustrator – real-time creation and artwork editing (.ai or PDF); 3D model creation – Shape Modeller creates complex models quickly and easily; SmartShrink applies artwork to any object; shrink to fit in seconds, not hours – accurate visualization of distortion plus shrink correction; in-store visualization – real-time staging on shelves, gondolas and chiller displays; Proof and share – save, print, export hi-res renders, PDF/3D PDFs, animations, movies or 3D-printed models; cloud share with iC3D opsis using any browser.

iC3D is used for packaging designs in luxury, beverages, food, cosmetics, body and other markets across a range of production methods and applications, including cartons, labels and flexibles for bottles, shrink sleeves/wraps, and POS/POP. The unique capabilities of iC3D allow on-the-fly, real-time, photorealistic generation of 3D digital mockups on multiple objects, including custom-designed shapes. For brand owners, retailers, agencies and designers iC3D dramatically reduces time to market and overall costs, while actively enhancing and facilitating a collaborative creative process with their unique 3D cloud share opsis.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

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