Vasa, SCA launch Arcwise

Hockey Rink tray for beverage bottles

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Vasa
Beverage tray designed as a hockey rink. Photo SCA

Together with Vasa Brewery, SCA has designed and launched a unique ‘hockey rink’ tray for 50 cl beverage bottles. Arcwise is the SCA-developed corrugated packaging concept with rounded shapes.

“A great thing about Arcwise is that we can introduce a breakthrough packaging design and still use our existing erecting and filling machine, hence, no specific investment costs were needed. Furthermore, since the material can be manufactured on a conventional corrugated machine we see that sourcing is not an issue,” says Niclas Nilsson, CEO of Vasa Brewery.

In addition to the tray, Arcwise has developed a new round shaped wrap around packaging solution that also performs well in existing filling machines. Arcwise represents a revolutionary innovation in corrugated packaging. For the first time in history, Arcwise technology allows for bending of corrugated board. The technology provides the unique opportunity to integrate graphic design with curved shaped packaging while having the rigidity of corrugated board.

A new world of innovative design opportunities along with superior packaging performance and sustainability are enabled. Due to the strength gained from the curved shape, up to 30% material savings are possible. The new technology is protected by international patents. SCA offers the technique to packaging manufacturers under license.

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