Cuticura bags laurels for its unique ‘bead out closure’ at IndiaStar Awards

101

Cuticura, a popular beauty and personal care product from Cholayil Pvt. Ltd., has bagged the IndiaStar Award, Packaging 2017 for its unique ‘Bead out closure’ packaging format. The winner was chosen out of 622 entries received from across the country. The award presentation ceremony was held in October at Hotel Eros, New Delhi in concurrence with IndiaPack 2017 and International Summit for Packaging Industry (ISPI) 2017.

 The ‘bead out closure’ packaging of the product is tamper-proof and is designed to help in the retention of fragrance, freshness and quality. Cholayil has recently diversified its product portfolio by introducing sunscreen in its range of talcum powders, providing the best to its brand loyalists.

 Speaking on the occasion, Pradeep Cholayil, chairman and managing director of Cholayil Pvt. Ltd. said, “The packaging of Cuticura showcases the distinct product value that the brand offers to consumers, and we thank the Indian Institute of Packaging (IIP) for recognizing and awarding us for this. Cholayil has envisioned Cuticura to be a product that is conspicuous with changing times and it was a conscious choice to implement the bead out packaging format in our product, so as to deliver the best product experience to our valued patrons.”

“A great product needs a top packaging design to help it stand out. Staying relevant to the times addresses the need gap and is essential as visual appeal plays a very important role in consumer selection,” said Murari Srinivasa, head – marketing and new product development, Cholayil Pvt. Ltd.

India Star Awards, established in 1972 and hosted by the Indian Institute of Packaging (IIP), promotes and recognizes excellence in packaging design, innovation and technology. The jury this year comprised of industry experts who were suitably impressed by how Cuticura has undergone transformations by prioritizing packaging as an effective tool to revamp and adapt to market needs, in spite of securing brand loyalty over the years.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here