IndiaStar for Cuticura’s unique ‘bead out closure’

New closure retains fragrance and is tamper-proof

The ‘bead out closure’ packaging of the product is tamper-proof and is designed to help in the retention of fragrance, freshness and quality

Cuticura, a popular beauty and personal care product from Cholayil Pvt. Ltd., has bagged the IndiaStar Award, Packaging 2017 for its unique ‘Bead out closure’ packaging format. The winner was chosen out of 622 entries received from across the country. The award presentation ceremony was held in October at Hotel Eros, New Delhi in concurrence with IndiaPack 2017 and International Summit for Packaging Industry (ISPI) 2017.

The ‘bead out closure’ packaging of the product is tamper-proof and is designed to help in the retention of fragrance, freshness and quality. Cholayil has recently diversified its product portfolio by introducing sunscreen in its range of talcum powders, providing the best to its brand loyalists.

Speaking on the occasion, Pradeep Cholayil, chairman and managing director of Cholayil Pvt. Ltd. said, “The packaging of Cuticura showcases the distinct product value that the brand offers to consumers, and we thank the Indian Institute of Packaging (IIP) for recognizing and awarding us for this. Cholayil has envisioned Cuticura to be a product that is conspicuous with changing times and it was a conscious choice to implement the bead out packaging format in our product, so as to deliver the best product experience to our valued patrons.”

“A great product needs a top packaging design to help it stand out. Staying relevant to the times addresses the need gap and is essential as visual appeal plays a very important role in consumer selection,” said Murari Srinivasa, head – marketing and new product development, Cholayil Pvt. Ltd.

India Star Awards, established in 1972 and hosted by the Indian Institute of Packaging (IIP), promotes and recognizes excellence in packaging design, innovation and technology. The jury this year comprised of industry experts who were suitably impressed by how Cuticura has undergone transformations by prioritizing packaging as an effective tool to revamp and adapt to market needs, in spite of securing brand loyalty over the years.

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