Innovation is fun. This is proven by Eggs Posure, a young packaging company founded by the Dutch Twinpack BV and the Danish food producer Hedegaard Foods. So what is their mission? To develop creative packaging concepts for the egg industry. Such as Eggyplay, the Eggs Posure showpiece. Eggyplay serves as packaging and a sustainable toy. Because the cartons work like clickable building blocks and fit perfectly together like large duplo blocks. Hours of fun guaranteed . . .
E(gg)xceptional design by Eggs Posure
Eggs Posure launched the revolutionary egg carton at the Anuga Fair in Cologne in October 2013. Egg carton or toy? Eggyplay is both. The colorful egg carton is made from plastic, and comes in four bright, fun colors. Children love them because Eggyplay cartons are the perfect building blocks for creating a large castle, impressive tower or cute playhouse. Anything is possible.
Dishwasher-proof IML labels
What is the condition for being approved as a (reusable) toy and obtaining the CE certificate? Mette Due Andersen, marketing manager, HEDEGAARD foods, explains, “Our Eggyplay cartons must be dishwasher-proof. Or resistant to repeated exposure to high temperatures, moisture and detergents. We soon made the decision to use Verstraete IML’s dishwasher-proof IML labels. The company stands for quality and outstanding service.
And the labels are produced with dishwasher-proof inks and a special layer of varnish. This offers optimal protection for the colors and the quality of the IML label during repeated washes.”
Why is Eggyplay environmentally friendly?
Anyone that cares about the environment chooses Eggyplay. Because the egg cartons have a dual function. They are not discarded but are given a second lease of life as a toy. What is more they are made from 100% recyclable polypropylene (PP05). And an Eggyplay carton weighs less than a traditional egg carton. Thanks to its intelligent design Eggyplay also takes up half the stacking space. So transport is twice as efficient.
