Lakmé joining PETA US

Global Beauty Without Bunnies programme

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Lakme
Lakme wont carry animal testing for their beauty products photo - telugustop

Just in time for World Animal Day on 4 October, Lakmé – ranked the number one make-up brand in the country – is joining PETA US’ Global Beauty Without Bunnies programme, which certifies cosmetics, personal care, and household goods companies and brands that don’t test on animals. Lakmé, which is owned by Hindustan Unilever, will now feature the program’s PETA-approved bunny logo on its packaging.

“Not testing any of our products on animals is critical to our values at Lakmé and is in line with Unilever’s Positive Beauty vision,” says Sumati Matti, head of innovations, Lakmé. “PETA’s Beauty Without Bunnies program is recognized worldwide for its high-quality standards and rigor, and we are proud to be a brand that is officially PETA-approved. With Lakmé’s range of high-performance and world-class cosmetics, skin-care products, and beauty salons, women can own their look while knowing that the beauty and safety from our products are from scientific alternatives to animal testing.”

Lakmé – spared ugly test on animal for beauty products

“Thanks to Lakmé’s compassion and conscientiousness, animals will be spared ugly tests for beauty products,” says PETA India science policy advisor, Dr Ankita Pandey. “PETA India is delighted that Lakmé and other kind companies on the Global Beauty Without Bunnies list empower consumers to shop according to their values.”

PETA India – whose motto reads, in part, that “animals are not ours to experiment on” – notes that more than 5,400 companies around the world have banned all animal tests in favor of effective, modern, non-animal methods, thereby sparing animals painful and deadly tests in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the other animals used in these tests, the results are often misleading.

In India, following efforts by PETA India, testing cosmetics or their ingredients on animals was banned in 2014, as was the importation of animal-tested cosmetics. In 2020, the government released the Cosmetics Rules 2020, which include provisions to strengthen the ban on the importation of animal-tested cosmetics. Nevertheless, to ensure they are not supporting animal testing, PETA India advises consumers to purchase only from companies listed as not testing on animals by PETA US’ Global Beauty Without Bunnies programme.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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