Sticking to the 4-year cycle drupa back to 2020

Drupa changes its mind again

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The drupa north entrance is graced with a paper sculpture executed using a Highcon laser diecutter. Photo: PSA

Our view

As a matter of interest, we never took it for granted that the next drupa would be in 2019. And now our intuition that all was not written in stone has been proven to be correct. We think it is good that drupa stays with a 4-year cycle since it was never clear to us why it wanted to change to a faster cycle.

Although change is speeding up, we are in a medium which communicates to the human mind with ever greater excellence and we have observed over the last 30 years that ideas may change fast, talk of new things spreads quite fast, but achieving the high quality of output that modern communication requires always takes as long or even longer than earlier. At one time analysts of our industry thought that ten years are needed for a new technology idea to come to market or serial production, but in fact it has taken longer with many recent technology innovations. As a whole one could say that we are no faster in walking the talk in this century than we were in the previous century. It may be that psychology, human rhythm and even habit have considerable influence on the success of innovation.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

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