Using color psychology to differentiate a package

White is right for a company’s product relaunch

The Studio One Eleven team recommended the use of a white bottle as a canvas for Weiman’s floor care line after extensive category analysis and requests by a client for a new package with more real estate for artwork and product positioning as well as stronger differentiation in shape, color and closure

Italian label converter relies on PratiStarplus glue-less automatic rewinder boosts production 20%Raining Labels, a family-run label manufacturer set up in Ravenna, Italy in 2005, stands out in being able to provide a broad range of products in its specific sector – labels and adhesive and non-adhesive tags made of paper and plastic, PVC and other materials such as metallized aluminium, non-woven fabric, thermal paper and board and thermal transfer.The Starplus glueless automatic rewinder has helped Raining Labels meet deadlines of its customers.Raining Labels has successfully tackled the years of economic crisis using innovative technologies to cut production costs and ensure even complex supplies of top-quality products very quickly. A young and dynamic company, Raining Labels has a slim organization, run by members of the same family and five collaborators. It stands out in terms of efficiency and speed and counts major Italian industry players such as GLS, Ceva, Poste Italiane and Hera among its customers.

To upgrade the productivity of its five finishing and production lines, including a Prati Vega FN330 and a Vegaplus 330 installed in 2013, it decided to invest in a Starplus glueless automatic rewinder following a 25% increase in growth. This has already resulted in a 20% increase in production. Rudi Tassinari, the company production manager, says, “Prati machines are very productive and versatile and they are giving us a hand with our business and make it easier for us to prepare different orders. Speedy size changeover enables us to switch from one size and inner core to another in about 15 minutes. Prati machines have helped us to reduce customer delivery deadlines to the utmost.”

Rudi continues,“In 2013 as soon as we heard Prati had produced the Starplus turret rewinder to operate in line non-stop on any narrow-web rotary die press, we decided to continue doing business with a supplier which, for us, is synonymous with guaranteed efficiency. In fact, our most recent purchase has produced an increase in productivity of around 20 to 22 % with a maximum hourly production that has risen from 7,000 linear metres to 9,000 linear metres.”

“Another very important advantage for a small firm like ours is knowing we can always rely on a supplier willing to make those small improvements to its machines which we, like other customers, are able to point out on the basis of the experience acquired by working day after day with Prati machines,” Tassinari concludes.