On 25 June 2019, Chem-Trend, a developer, manufacturer, and provider of high-performance release agents, purging compounds and other process chemical specialties, announced the launch of its new global website. Built with the customer in mind, the re-envisioned, solution-driven design of the website presents an enhanced and thoughtful user experience in multiple languages and country-specific pages to connect more closely with customers with local Chem-Trend personnel.

The new site aims to reimagine the user experience, to align the approach the company takes with every customer with the online experience. Content on the website ranges from in-depth case studies to product innovations and is woven throughout the site to illustrate the value of Chem-Trend to prospects, customers and partners alike.

The Solution Finder, a new feature, displays a user’s needs, processes, materials, and the industries Chem-Trend serves. This intuitive tool allows users to navigate the site by their specific needs and industry while providing resources and insight all in one place.

It’s an incredibly exciting time at Chem-Trend to now present a reinvigorated digital experience to match the personal service and expertise we strive to provide our customers every day. The number of possibilities brought forward with the new design promises future enhancements in both functionality and usability to better support the ever-changing needs of our industries served,” said Miguel Psillakis, executive vice president – Marketing and Technology, Chem-Trend.

Key benefits of the new site design include a dynamic display of content based on context, enhanced user experience through a simple and engaging layout and improved ease of contact with local personnel. Chem-Trend is focused on helping its customers become more productive, more efficient, safer, more sustainable and better prepared for the future. Through a globally integrated supply chain and distribution network, customers have access to Chem-Trend’s discoveries worldwide, with regional teams ready to tailor solutions for local market needs.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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