Chem-Trend launches customer-centric website

Offering future-oriented solutions

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On 25 June 2019, Chem-Trend, a developer, manufacturer, and provider of high-performance release agents, purging compounds and other process chemical specialties, announced the launch of its new global website. Built with the customer in mind, the re-envisioned, solution-driven design of the website presents an enhanced and thoughtful user experience in multiple languages and country-specific pages to connect more closely with customers with local Chem-Trend personnel.

The new site aims to reimagine the user experience, to align the approach the company takes with every customer with the online experience. Content on the website ranges from in-depth case studies to product innovations and is woven throughout the site to illustrate the value of Chem-Trend to prospects, customers and partners alike.

The Solution Finder, a new feature, displays a user’s needs, processes, materials, and the industries Chem-Trend serves. This intuitive tool allows users to navigate the site by their specific needs and industry while providing resources and insight all in one place.

It’s an incredibly exciting time at Chem-Trend to now present a reinvigorated digital experience to match the personal service and expertise we strive to provide our customers every day. The number of possibilities brought forward with the new design promises future enhancements in both functionality and usability to better support the ever-changing needs of our industries served,” said Miguel Psillakis, executive vice president – Marketing and Technology, Chem-Trend.

Key benefits of the new site design include a dynamic display of content based on context, enhanced user experience through a simple and engaging layout and improved ease of contact with local personnel. Chem-Trend is focused on helping its customers become more productive, more efficient, safer, more sustainable and better prepared for the future. Through a globally integrated supply chain and distribution network, customers have access to Chem-Trend’s discoveries worldwide, with regional teams ready to tailor solutions for local market needs.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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