Tag: Packaging

Forty-six years after the first Earth Day, consumer awareness of the environment and their ensuing demand for sustainable products has prompted the processing and packaging industry to respond with sustainable initiatives in operations and packaging. The Breaking Down Sustainable Packaging infographic, produced by PMMI, The Association for Packaging and Processing Technologies, shows how the industry, particularly food and beverage, household and personal care, and healthcare packaging segments are adopting sustainable practices to meet the increased demand of consumers.

The Indian printers are ebullient right now although they do keep crying about poor printing rates and thinner margins. Rightly or wrongly they are first of all (like many business constituencies) adamant in their support of the prime minister notwithstanding the lack of reforms so far. And they remain optimistic that acche din (good times) for the economy will come in spite of steep fall in exports over the past two years and the continued revelations of non-performing assets by the banks.

Packaging South Asia caught up with Gopal Pillai – director and GM, Seller Services, Amazon India to talk more about how this standardization drive will help Amazon, the vendors and the customers. Amazon is helping its vendors source packaging material in an effort to standardize packaging. What was the idea behind this initiative?

What if I told you that we have a consumer who wants to buy everything that you offer, no matter what it costs? Isn’t it every marketer’s dream? Can it be a reality? Yes, we are talking about kids. Kids may be the youngest of consumers, but their influence can be immense while shaping household purchase decisions. The same can be described by the term ‘Kidfluence.’