Tag: PepsiCo
Brand owners speak at LMAI Delhi meeting
Tap into power
The world’s active and intelligent packaging industry has flagged 2016 as its breakthrough year, having seen an unprecedented level of interest from brand owners curious to explore new powers put in their hands by an incoming tide of sensor devices and code-based technologies that are overturning old ideas of packaging.
How can food brands woo the health-conscious consumers?
There seems to be a trend emerging where consumers focus on healthy eating and leading healthier lifestyles. Consumers are seeking food that is good for their health, locally sourced and minimally processed. But healthy is no longer niche; it is mainstream now. More and more people are keeping a close watch on what they are eating, looking for labels like “all natural” or “high in fiber” and are willing to pay a little extra for things which help them choose a healthier lifestyle.