Brand owners speak at LMAI Delhi meeting

Nestle, Dabur, Pepsi and Sun Pharma talk labels

1
LMAI
Panel discussion at the LMAI event at New Delhi on 30 March 2018

The Label Manufacturers Association of India (LMAI) recently organized an event in New Delhi on 30 March 2018. The ‘Brand Owner’s Perception of Labels in a Changing Scenario’ event addressed the need for printers to enhance their decorating capabilities for improving shelf impact and brand security.

The speakers at the event included Barun Banerjee, head of packaging (South), Nestle India, Rahul Bhargava, vice president – packaging, Sun Pharma, Kousik Saha, associate-director – head packaging commercialization, PepsiCo, Amiya Pradhan, AM Packaging Division, Dabur India and packaging expert Deepak Manchanda.

Ameya Pradhan of Dabur shared his perspective on the changing packaging scenario. According to him, labels lend a certain brand identity to packaging products and their major attribute is to make the product eye-catching. Pradhan showed survey data and graphs highlighting customer preferences while buying the product.

Kousik Saha of PepsiCo spoke about the brand owners’ expectations of labels as a substrate. He spoke about the First Moment of Truth, which essentially means visual engagement of the consumer with the packaging and explaining the product through the packaging. The label along with the pack plays a vital role in driving the FMOT.

Packaging expert, designer and environmentalist Deepak Manchanda spoke about the challenges of putting more and more information on the label to make it marketable side by side with the regulatory requirements. Speaking about sensation transference and buyers’ perception, he said that packaging conveys many hidden cues by means of design and aesthetics that can go well beyond basic brand communication, which add up to sensation transference. Sensation transference can also be defined as the unconscious assessment that a customer makes about a product based on its appearance rather than the actual product.

Towards the end of the discussion, LMAI talked about a new portal called LMAI Advantage which is still under development and will be available only for LMAI subscribers. It will contain options for the easy listing of raw materials, machines and marketing opportunities.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here