Sapphire
L to R: Manoj Betawar, chief technical officer at Sapphire Automation; Nitin Parekh, chief executive officer at Sapphire Automation; Madan Dodeja, chief executive officer at Vashi Electricals; and Suraj Dodeja, director at Vashi Electricals at the Automation India Expo 2017, Mumbai

Mumbai-based industrial electricals channel partner, Vashi Electricals, has recently partnered with US-based industrial automation company Sapphire Automation to provide tailor-made solutions to their original equipment manufacturing (OEM) businesses, across India. Vashi has also forged partnerships with ABB & Omron for innovative product solutions in automation.

The newly formed associations will enable Vashi to venture into the automation business on a larger scale. The association was announced at Automation India Expo held in Mumbai from 9 to 12 August. An official communication from the company reported that due to these associations, the stand was visited by more than 5000+ customers at the expo.

Madan Dodeja, chief executive officer of Vashi Electricals said, “Our commitment and expansion plans for creating a diversified product portfolio in the field of automation segment has been a stepping stone to partner with Sapphire Automation for providing their Machine Metrics Dashboard solution to our 25,000 customers across India.”

Suraj Dodeja, director of Vashi Electricals, who has been instrumental in bring this cutting-edge technology to India said, “With this basket of IoT, process and machine automation solutions, Vashi Electricals would truly become a one-stop Industry 4.0 partner for its customers in India.”

Speaking on the Indian market, Nitin Parekh, chief executive officer of Sapphire Automation, shared, “It is the perfect time for us to enter the Indian market. Our cutting-edge technology and diversified business experience with industrial and manufacturing giants across the globe would benefit Indian customers in a big way. Similarly, partnering with India’s largest channel partner, Vashi Electricals, would help us increase our customer base and reach unexplored territories.”

Vashi’s four decades of diversified experience in the electrical business has been instrumental in their venturing into this new vertical. This association will also provide Vashi’s customers access to solutions through innovative systems and processes.

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Naresh Khanna – 12 January 2026

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