Label Traxx to merge with partners Batched and Siteline

Aims to deliver unified solutions for labels & flexible packaging segment

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Label Traxx to merge with partners Batched and Siteline
Label Traxx is a provider of print MIS/ERP solutions for the labels and flexible packaging segment. Photo website

Label Traxx, a leading provider of print MIS/ERP solutions for the labels and flexible packaging segment, has announced its intent to merge with its two key partners – Siteline and Batched.

Siteline is an online web-to-print platform built specifically for labels and flexible packaging while Batched is an advanced planning and scheduling solution to automate and optimize your manufacturing process.

This merger will create the industry’s only fully integrated, end-to-end production solution designed specifically for the labels and flexible packaging market. Label Traxx representatives going to discuss the merger at LabelExpo Americas 2022, scheduled for 13 to 15 September 2022 at the Donald E. Stephens Convention center in Chicago. Label Traxx will be at Stand 5920.

Seamlessly integrated solution

For the last six years, Label Traxx has collaborated with Siteline to develop and deploy a web-to-print solution that enables label customers and distributors to reorder, approve the artwork, pay invoices, and manage their label product catalogs online. 

Siteline’s software integrates seamlessly with Label Traxx to provide a modern customer experience while maintaining Label Traxx as the system of record. Customer experience with this integration has reduced the time jobs spend in customer service by two days or more, resulting in jobs getting to press faster.

For the last three years, Label Traxx has collaborated with Batched to develop and deploy production optimization solutions, specifically targeting the unique needs of label printing, including automated scheduling, capacity planning, and operational dashboards. 

The Batched solution enables production teams to thrive under the pressures of supply chain constraints, the growing demand for short-run digital, and shorter turnaround times along with more traditional, long-run flexo operations. This integration allows production operations to schedule more efficiently and to manage increasingly complex multi-step production environments.

We are approaching our 30th year in business, over the last six years, we have cultivated partners to accelerate our innovation. Now it’s time to consolidate the portfolio and the teams to bring a well-coordinated and seamless solution to the industry,” said Ken Meinhardt, co-founder of Label Traxx.

Customer needs

These companies’ shared history and ethos make this merger a culmination of many years of partnership. All three solutions have roots back in ILS Labels of Ohio and its former owner, Jay Dollries. Label Traxx and ILS collaborated on their traditional flexo workflows and support for each new HP Indigo press. Siteline and Batched were built to meet ILS Labels’ evolving and growing business needs.

Label Traxx, Siteline, and Batched have similar cultures, believing that software that delivers a return on investment is built iteratively with the customer, not theoretically by committees several steps removed from the customer’s reality.

Traditionally, web-to-print as a solution segment in the print industry has either focused on direct-to-consumer applications (B2C) or specific solutions for customers who have large catalogs that need to be ordered by large groups of people like franchises, sales teams, and resellers. 

Siteline is a web-to-print solution designed specifically for the current customers of labels and packaging printers. These brands exchange hundreds of emails daily with their labels and packaging partners, which can cause confusion, errors, and delays. Siteline is specifically designed to improve how label buyers interact with printers, consolidating these communications into a single view.

I have been in the commercial web-to-print space for 25 years,” said Jennifer Matt, Siteline’s founder. “In 2017, I immersed myself in the label segment with Steve Smith, founder of Lightning Labels and Wizard Labels. My company helped evolve Wizard Labels from a prototype to a scalable B2C solution as well as integrating it to Label Traxx at ILS. I saw the need for a specific solution to address the tremendous labor required in customer service as well as the need for an online portal for existing B2B customers. Siteline is designed to provide customers convenient online access, resulting in faster jobs on press days using less labor.” 

Label converting is more than just printing, it can involve three, four, five, and sometimes six different machines in a single order. Scheduling at any scale has exceeded the capacity of even the most skilled and tenured employees. Schedulers deserve a set of tools that enable them to thrive under these complex situations.

Batched is focused on deploying tools to support the operations and supply chain functions of the label printer,” Matt Murphy of Batched said. “We started with automating the scheduling process and have since added capacity planning and operational dashboards. These dashboards allow the printer to literally measure their ROI daily. Our roots are in the shop floor, and we know how important it is for software to make the lives of our customers easier, as well as add real value and profit back into the business.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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