Mumbai-based Printgraph Converting Machinery, in collaboration with Macart and Perfect Printgraph Engineers, launched a digital label printer at the 15th Printpack India. The machine called TruWo aims to address the rising demands of the printing and packaging industry looking for new as well as complementary technology to add to their existing print capabilities. Additionally, Printgraph Converting Machinery, founded by Hiten Mehta, represents some of the leading machine manufacturers in India.
“TruWo is meant for the entry-level segment of the label market. What we have seen is that digital label printers are affordable for only top-tier printers. But now the market conditions require printers to have all types of technologies at their disposal. That is why we came up with the concept of TruWo with a machine that would not be heavy on the pocket but at the same time would not compromise on quality,” said Pratik Shah of Printgraph.
TruWo is a result of a tripartite collaboration where the idea has been conceptualized by Printgraph Converting Machinery, the machinery has been built by Perfect Printgraph Engineers and the printing head has been supplied by Pune-based Macart. The machine has been fully built in India.
TruWo has a maximum printing width of 330 millimeters and can process self-adhesive paper and coated films with a maximum media thickness of 350 microns. “We have received a great response to the machine since we unveiled it on the first day of Printpack. We are not only looking to supply to the Indian market but also eyeing the overseas market,” said Shah.