Mital International’s colorful barcodes

Data management, automation and brand protection

Rohit Mital of Mital International at their stand G5 in Hall 9C at the 15th PrintPack India exhibition. Photo PSA

At PrintPack India 2022, Mital showed the dual benefits of automation and brand protection with its friction feed systems for coding, marking, and brand protection. The quick response (QR) codes are matrix barcodes generally printed in monochrome black and white on packaging materials. However, Mital is trying to create QR codes, bar codes, and several other code formats and designs in colors that attract end-users to brand protection and end-to-end traceability. A veteran with over 25 years of experience in the industrial VDP (variable data printing) and security printing segments, the company has graduated into automation.

“There is an immense amount of data in the subcontinent today and printers find it arduous to manage it. Though printers have printing technology on their side, they are clueless about the means to process this enormous amount of information. They need to grasp ways of ensuring that whatever data comes in is delivered successfully to end-users as well as clients. This is where Mital steps in. We provide data enhancement and management solutions to printers,” said Rohit Mital.

“Basically, we are trying to provide peace of mind to printers and brand owners. With security printing, we have come up with brand protection solutions where we enable the customer for warranty returns and safeguard consumer interests with anti-counterfeiting techniques.”

“The show went well for us. We received many inquiries from visitors and also finalized some deals,” concluded Mital.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.


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