Mital International’s colorful barcodes

Data management, automation and brand protection

Rohit Mital of Mital International at their stand G5 in Hall 9C at the 15th PrintPack India exhibition. Photo PSA

At PrintPack India 2022, Mital showed the dual benefits of automation and brand protection with its friction feed systems for coding, marking, and brand protection. The quick response (QR) codes are matrix barcodes generally printed in monochrome black and white on packaging materials. However, Mital is trying to create QR codes, bar codes, and several other code formats and designs in colors that attract end-users to brand protection and end-to-end traceability. A veteran with over 25 years of experience in the industrial VDP (variable data printing) and security printing segments, the company has graduated into automation.

“There is an immense amount of data in the subcontinent today and printers find it arduous to manage it. Though printers have printing technology on their side, they are clueless about the means to process this enormous amount of information. They need to grasp ways of ensuring that whatever data comes in is delivered successfully to end-users as well as clients. This is where Mital steps in. We provide data enhancement and management solutions to printers,” said Rohit Mital.

“Basically, we are trying to provide peace of mind to printers and brand owners. With security printing, we have come up with brand protection solutions where we enable the customer for warranty returns and safeguard consumer interests with anti-counterfeiting techniques.”

“The show went well for us. We received many inquiries from visitors and also finalized some deals,” concluded Mital.

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