Mital International’s colorful barcodes

Data management, automation and brand protection

134
Mital
Rohit Mital of Mital International at their stand G5 in Hall 9C at the 15th PrintPack India exhibition. Photo PSA

At PrintPack India 2022, Mital showed the dual benefits of automation and brand protection with its friction feed systems for coding, marking, and brand protection. The quick response (QR) codes are matrix barcodes generally printed in monochrome black and white on packaging materials. However, Mital is trying to create QR codes, bar codes, and several other code formats and designs in colors that attract end-users to brand protection and end-to-end traceability. A veteran with over 25 years of experience in the industrial VDP (variable data printing) and security printing segments, the company has graduated into automation.

“There is an immense amount of data in the subcontinent today and printers find it arduous to manage it. Though printers have printing technology on their side, they are clueless about the means to process this enormous amount of information. They need to grasp ways of ensuring that whatever data comes in is delivered successfully to end-users as well as clients. This is where Mital steps in. We provide data enhancement and management solutions to printers,” said Rohit Mital.

“Basically, we are trying to provide peace of mind to printers and brand owners. With security printing, we have come up with brand protection solutions where we enable the customer for warranty returns and safeguard consumer interests with anti-counterfeiting techniques.”

“The show went well for us. We received many inquiries from visitors and also finalized some deals,” concluded Mital.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
close
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here