“With a Colordyne printer, you can make label changes or updates on-the-fly while simultaneously reducing waste from pre-printed label inventories. Even more impressive is the ability to incorporate color-coding, which enhances your customers’ shopping experience and improves their satisfaction with your products,” claims Colordyne Technologies.
Headquartered in Brookfield, Wisconsin, United States, Colordyne Technologies is a leading manufacturer of high-resolution digital print solutions powered by Memjet technologies. Since 2011, Colordyne has been committed to providing labels and tag color on-demand inkjet printers for various applications and industries at breakthrough speeds and cost-effectiveness.
Color-coding case study – Prepared food labels
Prepared food labels, including grab-and-go items at convenience stores, grocery stores, and specialty food retailers, are good examples of an application that can benefit from on-demand, full-color print production.
Colordyne states that when customers shop, they don’t want to spend time searching for what they need. Full-color digital print allows to color-code labels and helps customers identify products faster to enrich their shopping experience.
Labels for life
Soli, a Memphis, Tennessee-based food and lifestyle brand, prepares fresh food daily. Once a fitness-focused food brand, Soli offered fully-prepped meals to athletes looking to maintain a clean diet. Soli expanded into a lifestyle brand marketed to anyone–not just athletes–who wanted to eat healthier. To convey its promise of fresh, healthy food to customers, Soli needed labels that were accurate, understandable, and able to withstand life in a fridge and microwave, the company said.
Beyond prepared food labels
According to Colordyne Technologies, the benefits of color-coding go beyond prepared food labels. This technique claims to enhance warehouse, logistics, eCommerce labels, and more by improving efficiency and reducing inventory discrepancies created by pick errors.