Colordyne’s inkjet printers for full-color labels

Product labels with digital print and color-coding

67
Colordyne
Soli labeled containers. Photo - Colordyne Technologies

“With a Colordyne printer, you can make label changes or updates on-the-fly while simultaneously reducing waste from pre-printed label inventories. Even more impressive is the ability to incorporate color-coding, which enhances your customers’ shopping experience and improves their satisfaction with your products,” claims Colordyne Technologies.

Headquartered in Brookfield, Wisconsin, United States, Colordyne Technologies is a leading manufacturer of high-resolution digital print solutions powered by Memjet technologies. Since 2011, Colordyne has been committed to providing labels and tag color on-demand inkjet printers for various applications and industries at breakthrough speeds and cost-effectiveness.

Color-coding case study – Prepared food labels

unnamed 6

Prepared food labels, including grab-and-go items at convenience stores, grocery stores, and specialty food retailers, are good examples of an application that can benefit from on-demand, full-color print production.

Colordyne states that when customers shop, they don’t want to spend time searching for what they need. Full-color digital print allows to color-code labels and helps customers identify products faster to enrich their shopping experience.

Labels for life

Soli, a Memphis, Tennessee-based food and lifestyle brand, prepares fresh food daily. Once a fitness-focused food brand, Soli offered fully-prepped meals to athletes looking to maintain a clean diet. Soli expanded into a lifestyle brand marketed to anyone–not just athletes–who wanted to eat healthier. To convey its promise of fresh, healthy food to customers, Soli needed labels that were accurate, understandable, and able to withstand life in a fridge and microwave, the company said.

Beyond prepared food labels

According to Colordyne Technologies, the benefits of color-coding go beyond prepared food labels. This technique claims to enhance warehouse, logistics, eCommerce labels, and more by improving efficiency and reducing inventory discrepancies created by pick errors.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here