Surya Global Flexifilms orders two Brückner BOPP film lines

Priyagold biscuit and confectionary manufacturer’s backward integration

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Priya Gold – a leading biscuit and confectionary brand
Priya Gold – a leading biscuit and confectionary brand

Millions of Indians have grown up with Priyagold’s biscuits, chocolate, snacks, and juices over the past years. To keep their fine specialties fresh and appetizing at all times, a wide variety of BOPP and BOPET films are in use. A logical step for the company was backward integration by producing and converting high-quality films for its in-house requirements and supply to domestic and export film markets. The Group’s subsidiary Surya Global Flexifilms thus ordered two BOPP lines from Brückner Maschinenbau. The Brückner 8.7 meter BOPP line for Surya has arrived with the installation to begin after a month.

Shekhar Agarwal, Surya’s chairman, and managing director says, “As a newcomer in film production, we were looking for a partner with great experience, convincing technology, and relevant references. All this we have found in Brückner – this already became clear during our first talks.”

Johann Kreilinger, head of Sales Brückner Maschinenbau, confirms the extremely constructive negotiating climate, “Both our Indian sales team and us from Germany have felt very comfortable in the discussions. Our new partners are always well prepared and target-oriented. We are really looking forward to realize the projects.”

Both BOPP lines are 8.7 meters wide, while one is a 3-layer line the other is a 5-layer line. They will be installed at Surya’s new highly modern plant in the Greater Noida area. The installation of the first line which has landed in the country will begin in April and should be running in mid-2022. The second Bruckner line should be commissioned approximately one and a half years later at the end of 2023 or the beginning of 2024.

Several Brückner lines on order and under installation

As new and more sustainable structures are being developed in India too, a number of Brückner film lines are on order. While several have been recently installed, some are under installation or about to be installed. Apart from the Nahar Polyfilms BOPP 8.7 meter line installed at Mandideep, Vacmet’s 8.7 meter Bruckner line is running and its 10.4-meter line is under installation. Several other polyester, are expected to be installed in June – July time frame at Akash Polyfilms, SML, SRF, and Satyendra.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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