Genefied, a leading IT services and consulting company that empowers consumer packaged goods (CPG) brands with smart loyalty, traceability, and digital warranty ecosystems, has unveiled its updated brand identity. The change coincides with Genefied completing five years of operations and sets the tone for its next growth phase in a rapidly evolving market.
The updated visual identity is led by a bold ‘G’ that represents growth, gravity, and a global outlook. It reflects Genefied’s ability to unify complex systems into a single, streamlined platform while signifying the company’s expanding influence in the digital infrastructure and traceability space.
An upward-embedded arrow within the design expresses progress and intelligent motion. It embodies the principles of automation, AI-led decision-making, and real-time data efficiency that are central to Genefied’s technology solutions.
The gradient color transition, moving from deep blue to teal green, signifies the journey from trust and stability to agility and innovation. This shift illustrates Genefied’s evolution into an AI-native company, built to embrace digital transformation at every level.
Notably, simplicity defines the design. Clean lines and minimal forms reflect the company’s product philosophy that advanced technology should feel effortless to use. Beneath the surface, the identity hints at robust systems, machine learning models, and seamless traceability networks working efficiently behind the scenes.
Designed with adaptability in mind, the refreshed identity works across various formats, including mobile interfaces, blockchain tags, digital dashboards, and QR codes. It underlines Genefied’s relevance across diverse sectors such as apparel, FMCG, electronics, and pharmaceuticals.
The design also brings together technical precision with a human-first approach. Genefied continues to prioritize user-friendly solutions that make backend systems intuitive and accessible across the value chain.
This new identity supports Genefied’s renewed positioning as a leader in loyalty and traceability. The updated tagline, Scale Every Interaction, reflects the brand’s intent to help businesses build meaningful, technology-powered connections across every stakeholder touchpoint.
Speaking about the transformation, Ayush Jhawar, founder and CEO of Genefied, said, “Genefied was built on the idea of empowering brands through technology. This rebranding reflects how far we have progressed and how prepared we are for what lies ahead. As the CPG sector continues to evolve, so does our mission. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”
Bhavana Khera, chief marketing officer, Genefied, added, “This refreshed brand captures our shift from being a functional solution provider to becoming a strategic partner for modern CPG brands. It expresses our relevance in today’s market and our intent to build trust while delivering better experiences.”
Arsh Kabir Singh Gujral, chief revenue officer, Genefied, commented, “This identity update brings greater clarity to how we communicate value. It aligns with our growth goals, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”
The company name, Genefied, remains unchanged. The transition to the new identity begins September onwards across all customer and partner touchpoints including the website, social media platforms, and product interfaces. For clients, this means an improved and more connected experience. For partners, it reflects stronger alignment with emerging technology. For stakeholders, it marks a confident step toward sustainable growth and long-term value creation.
As Genefied expands into the MENA region and strengthens its presence in the FMCG sector, the refreshed identity positions the company to lead with purpose and clarity. It signals a commitment to setting new benchmarks in traceability and customer engagement technology.
