SwissDeCode launches A2 Inside label authenticating milk products

Authentication label offers guarantees for milk producers, processors & customers

SwissDeCode's A2 Inside Label that can authenticate and track the source of milk and dairy products
SwissDeCode's A2 Inside Label that can authenticate and track the source of milk and dairy products
A Swiss food testing company SwissDeCode has launched the A2 INSIDE Label, which is intended to help end user to identify the efforts of dairy producers in guaranteeing authentic A2 milk products. The label will be used by companies who analyze their herds and milk batches with the rapid DNA tests from the company.

Joana Gomes, marketing manager at SwissDeCode, says milk is considered one of the most adulterated products globally and there is a need to address consumer concerns about fraudulent products. “Some examples of adulteration include dilution with water or vegetable fats, the addition of chemical substances, or blending in milk from other species. This is done mostly for economic gain, but is deceiving and potentially harmful to consumers.”

Consumer trust has always been crucial to legitimate food businesses. However, many companies, and consequently consumer trust, are negatively affected by the inefficiency of current testing methods. SwissDeCode improves the testing and certification processes and helps companies promote this to consumers,” she added.

SwissDeCode’s solution is that a consumer can scan a QR code on the packaging and be able to see when, where, and by whom the contents were tested for authenticity, allergens or quality. Companies registered with the A2 INSIDE Label commit to ensuringtheir products have been tested and benefit from promotional materials and discounted test kits.

Without clear regulations and standards for producing A2 milk, companies are looking for solutions that can help validate the quality of their products. SwissDeCode has developed the DNAFoil A2 Family of Tests which are rapid, on-site DNA tests for A2 cows and A2 milk available to both farmers and dairy processors.

Customers who purchase and conduct the Tests can apply to receive exclusive access to the new label. Batches of milk that tested negative for the presence of the A1 beta-casein can bear the A2 INSIDE Label. When scanned, this code leads the consumer to a dedicated website explaining the concept of A2 milk and the testing process that cows and milk went through to receive the label.

In addition, SwissDeCode will coordinate promotional campaigns with the members of the program, so they can demonstrate their commitment to providing authentic products, increasing credibility, trust and brand recognition.

“Since our testing solutions cover different parts of the food industry, we may create similar labels for other areas besides dairy,” Gomes added.  Several companies already demonstrated their interest in being part of the program and displaying the new label on their packaging, including one of the world’s top dairy producers.

By granting a quick identification of tested A2 milk products, this label facilitates the decision-making process for consumers and boosts their trust in the brand the company believes.

Dairy companies worldwide are motivated to produce A2 milk to respond to the consumer demand for a perceived healthier alternative to conventional dairy. As the interest in A2 milk grows, the milk industry faces an increasing need for proving the authenticity of the products they are offering.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here