Aptar joins hand with REBO for reusable water bottles

Tackling plastic waste

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Aptar joins hand with REBO for reusable water bottles
REBO water smart bottle to minimize plastic waste

Aptar Food + Beverage, a global leader in dispensing solutions for more than 25 years, has announced its partnership with REBO to offer a reusable water bottle that uses technology to help people stay hydrated while helping to collect tossed away plastic bottles that end up in our environment.

Aptar has committed to increase the amount of recycled materials in their products and improve the recyclability, reusability, or composability of their products by 2025, as aligned with the Ellen MacArthur Foundation’s New Plastics Economy Commitment.

Aptar is forming strategic partnerships to help create a more circular economy where plastic can be recycled and reused. The company is also investing in business models that aim to forge new consumer habits, create new ways of handling and protecting products, and help minimize plastic waste.

Aptar & REBO partnered to increase market knowledge 

Aptar is committed to contribute to a more circular economy that will help our customers and partners achieve their sustainability targets while creating a positive impact on our people and the planet,” said Jerome Magniet, president of global market development at Aptar. “The partnership with REBO allows us to advance our market knowledge for emerging trends and leverage our manufacturing, regulatory, and innovation expertise.”

The REBO water bottle uses Bluetooth technology embedded in the cap to track the amount of water consumed. A personalized hydration app (iOS and Android) syncs with the REBO bottle’s smart cap to track health goals. The bottle lights up and sends consumers reminders to stay hydrated.

This water bottle makes consumers aware of their personal contribution in avoiding plastic bottles ending up in the environment. For every time the user refills the REBO bottle, a credit is produced to fund the collection of a tossed-away plastic bottle.

This is part of the unique business model that REBO created to enable the funding of ocean-bound plastic waste collections. These plastic collections are done in underdeveloped regions, potentially creating a positive social impact on their families and community.

“Progressing on the battle against plastic waste in our oceans is in our hands,” PierAndrea Quarta, founder and CEO of REBO said. “REBO puts technology in your hands to make an immediate impact on the environment while you drink.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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