There will be great calm among the Indians at drupa this time. Although the Euro is outrageously heavy and the Indian Rupee has halted its upward valuation, our currency is strong. We are not unhappy about the recent correction because it makes our exports slightly more competitive.
We are sending our third and fourth generation of educated owner-managers and technicians to the show with plenty of information and sage advice.

We are open to the quality and skills of others and we can appreciate their ideas and achievements. We are neither chauvinists nor racists and we will buy products and services from anywhere where they are legally and ethically produced.

Just like education, technology is a great leveller. We are confident and psychologically secure. Our industry is transcending the era of secrets. Our balance sheets are approaching transparency. We are ready to show our work and our plants to anyone. We readily share our knowledge. We are networking. We are building our community.

Events
We had several interesting and pleasant encounters at interpack. We met one reader who said that he actually reads the entire magazine and appreciates even what we think are rather long articles. Feedback from readers always inspires writers and editors. We keep them in mind and know that even if we write one clear thought there is someone out there who will smile.

Our interpack coverage will continue in the next issue, which will of course also cover the increasing dimension of packaging at drupa. In the meanwhile the June issue of Indian Printer and Publisher with our first reports from drupa will be published while we are still at the fair.

Our weekly email newsletter will continue to come out on Mondays with updates to our websites every day. Register for the email newsletter at our revamped websites: www.packagingsouthasia.com and www.indianprinterpublisher.com.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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