Some packaging-related trends for 2018 – Part 2

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multilayered plastic structures

The most important trend in the Indian economy as well as the Indian packaging industry is hardly a trend; it is more or less a fact of life – uncertain and gradual but positive expansion of the industry and the continued evolution in its use of technology and best practices.

Growth, because we still use relatively little packaging and the structured economy of consumer products and organized retail is still in its infancy. Urbanization and the growth of Indians entering the packaging economy are parallel trends. Whether they are buying essential products such as soap, food, clothing or white goods or frills like gadgets, eating out in restaurants, ordering in or going on holidays, Indians are increasingly buying these goods and services with labels, tags, pouches, cartons and other kinds of packaging. In some cases they are looking for biodegradable and reusable packaging or no packaging at all.

Evolution of the packaging industry requires better understanding and use of technology to create packaging that enriches consumers in terms of simplicity of communication and use. It also implies simplicity in sorting at source and disposal of the packaging materials for recycling or composting. In India, landfills are unviable owing to lack of space and because they are a source of pollution and poisonous fires. Both industry and consumers are also aware and sensitive to the fact that those who live near the landfills face severe health issues that can no longer be either hidden or swept under the carpet, or indeed the problem of the indigent people who happen to live near them.

Evolution also implies gradual change and where, eventually, only the fittest and most adaptable survive and thrive. This process is especially slow in our industry because various legal and financial constraints limit rapid consolidation by mergers and acquisitions. Innovation and invention are also slow because of the lack of investment in basic science, research and development in our industry. The industry has little or no interface with basic science research and most of its energy and cash is devoted to immediate application issues.

The single polymer for flexible packaging order
Sustainable packaging will perhaps be the most significant trend in the packaging industry in India in the coming year. For one, some important compliance legislation or government orders such as the use of single polymer based plastic packaging are expected to take effect from 1 April 2018. Although there are perhaps appropriate technology solutions, there will also be considerable resistance to this if it is actually implemented in full and on time.

In speaking with several converters, what emerges is first of all skepticism that the order on the use of single polymers for flexible packaging will be implemented. Secondly, there will have to be informed and intelligent exceptions, especially in food packaging where the value in preventing food waste must greatly outweigh the benefits or difficulties in collection and recycling. Thirdly, there are some converters who say that the single polymer order could be an advantage since they will be able to come up with innovative solutions and sell these to brand owners at a premium.

Separation at source is the only solution
No matter how the single polymer order takes shape, the issue of solid waste collection and recycling is much larger. In 2018, the movement to separate waste at source and then to process it for various cascading uses and even recycling will take root. This is not a new trend and it has been championed by the Centre for Science and Environment for the past two years, who recently signed up more than 20 cities that are cleaning up their act to share their experiences in this massive exercise. This will require waste collectors to be paid more by every household – perhaps Rs. 90 or Rs. 150 per household every month according to the CSE. This money will go to the waste collectors and then the housing societies, the residential colonies and the government will have to come up with the capital expenditure for further sorting, processing and recycling facilities to turn waste into value.

This trend is in alignment with the government’s Swachh Bharat campaign to clean up the country. To again repeat, what Sunita Narain said at the recent forum of cities that segregate waste: “We are a frugal society. We understand that waste can be a resource. We understand circular economy.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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