What drives investment in the packaging industry?

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Indian GDP for the quarter ending 30 June 2017 (Q1) has dipped further to 5.7% from 6.1% in the January to March quarter. Industry leaders and CEOs of consumer product companies such as Marico and Dabur are optimistic that it won’t fall further. However, although hopeful of improved growth in the festival season this year, they are unsure of the level of recovery. Several industry leaders have said that it is unlikely that GDP will hit the 8% growth of the March 2016 quarter this year.

Flexibles
IppStar’s recent survey of the Indian flexible packaging industry is nevertheless showing better growth as compared to the past year despite the twin disruptions of demonetization and the new system of GST taxation. The leading Indian flexible packaging companies are showing average growth rates of 12% to 15% with a couple of the outliers’ annual growth above 20%.

Editorial table

Indian companies generally build new capacity when current capacity utilization is high, together with profitability and access to capital. On top of this, economic reforms are factored in as well as the quality of government and regulatory institutions. According to the IppStar survey, of the leading flexible packaging companies, more than a quarter are installing at least one new press in the current year with several installing and placing orders for multiple presses in addition to their orders for ancillary equipment. As far as the emotional factor or ‘animal spirits,’ almost all (approximately 90%) are optimistic about the flexible packaging industry.

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Corrugated packaging
A less formal investigation of the Indian corrugation industry reveals a similar buoyancy amongst leading companies although the sector is quite fragmented and was hitherto considered a low technology business and dominated by Asian manufactured corrugating machines and flexo printers, slotting and folder gluer (FFG) equipment. In the past three years, there has been a strong level of investment in European manufactured corrugators and FFG machines. And, by this year’s end there will a dozen installations of the European Bobst and Emba FFG machines in India with Bobst dominating the market share.

Another important indicator of the growth, and to some extent restructuring and consolidation of Indian corrugation capacity, is the influx of European corrugation machines. Hitherto considered too expensive for the fragmented corrugated box makers in the country who relied on Indian and other Asian machines, the bigger players have understood that a better corrugator together with the right know-how means a stronger box even using lower grammage recycled liners.

Transport or shipping boxes in India are still largely sold by weight, but with the use of new technology like their counterparts everywhere else, they too will be able to sell corrugated materials by the square meter. The demand for quality and efficiency will lead to bigger plants and the GST regime will extend their reach, leading to more consolidation. In the three years since Oji installed a BHS corrugator at their Manesar plant, the trend for better corrugation has taken hold. By the end of 2017, we can expect the footprint of new BHS corrugators in the country to extend to six machines.  

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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