K 2022 — The start-up zone

Newcomers showcase innovative developments and ideas for the plastics and rubber industries

K 2022 - start-up zone
Newcomers showcase innovative developments and ideas for the plastics and rubber industries. Photo K 2022

Start-ups are young, creative, flexible and particularly stand out with their innovative solutions. So what better fit for K 2022, the trade fair for plastics and rubber, than to offer a dedicated presentation area to newcomers specialized in the development of innovative products and solutions revolving around plastics and rubber? And this is precisely what K 2022 will be doing with their ‘START-UP ZONE’ to be found in Hall 8b of Düsseldorf exhibition centre at K from 19 – 26 October 2022.

At present, young companies can still apply for participation in the Start-up zone thereby using the unique opportunity of presenting themselves and their developments and making international business contacts with a high-calibre expert audience from all over the world at this the most important trade fair for the plastics and rubber industries.

Basic requirements for participation in the Start-up zone include – Company no more than 10 years old, headcount below 100, and annual turnover below Euro 10m.

K 2022 start-up zone
K 2022

Already registered for the Start-up zone are Plastship from Germany, a European marketplace for recycled plastics to promote the circular economy online and offline, Healix from the Netherlands, the company collects nets, ropes and other plastic waste based on synthetic fibres to recycle them into high-quality circular polymers for the global production supply chain, Hage 3D from Austria, this start-up produces large format industrial 3D printers, and the developers of Enlyze from Germany offer companies a software solution to perform quality control already during the manufacturing of a product.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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