Fresca’s most-awaited holographic aseptic packs are all set to dazzle retail shelves in India. Fresca is one of the leading and fastest growing juice brands of India. The company has three manufacturing facilities with a strong presence in more than 10 states of the country. Fresca officially launched India’s first holographic pack in 200 ml Tropical Mix and Guava Premium Juice category.
Commenting on the launch, Akhil Gupta, managing director, Fresca said, “We believe this is the ideal time to launch when people are on a look-out for something new and appealing for gifting. With the help of Uflex’s brand Asepto, we are able to revitalize the consumer experience in the sparkling holographic packs of Fresca’s 200 ml Tropical Mix Premium and Guava Premium. The packaging not only serves as a marketing differentiator at the retail standpoint but also takes care of the key component for a safe journey of products from production to consumption. The smoothness and superior taste is very pleasing, as it has higher percentage of fruit pulp giving a great drinking experience to consumers.”
Adding more Gupta stated, “In India, by far the aseptic beverage packaging has had very limited aesthetic possibilities with not much uniqueness or exciting visual hook on the shelf to offer to the consumers. However, the unique striking effects of holographic innovation by Uflex’s brand Asepto have encouraged brands like us to create a fresher approach to consumers. The holography in aseptic packs is a boon to the industry. On the first day of market launch we have been able to bag massive orders for the upcoming festive season.”
Ashwani K Sharma, president and chief executive officer, Uflex Ltd. said, “We knew that the new holographic packaging ‘Asepto Spark’ will do wonders for Fresca as a brand. On the first day of launch itself Fresca has received such massive order book. Now the impact is visible and many leading brands are looking to convert to Asepto Holographic packs. I strongly believe that this is just the beginning and Indian consumers are not only going to get the taste of a great juice but also Asepto Spark will excite and ignite the market on the whole.”
Talking about the holographic packs, Sharma shared, “Asepto Spark is a global innovation of holographic packs offered to the industry and has created loads of excitement in the global market already. We have received tremendous response from international markets like the Middle East, Europe, Asia, Africa and China. Our first launch in the home ground has created a grand buzz. In the same light, Fresca has taken the step forward to launch their first aseptic pack with complete holography feature, which will help their products stand out on the shelf.”
