Hell @ virtual.drupa – high-resolution forme production

New format creates new opportunities for product presentations

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Jan Breiholdt Hell
Jan Breiholdt led the online event and switched live to the 4 product islands. Photo Hell virtual.drupa

Virtual stand tours and individual live demonstrations made innovative technology experienceable at the virtual.drupa from 20 to 23 April 2021. Hell had invited many global participants to a virtual drupa stand tour where current developments were presented on four product islands. The subsequent opportunity for individual live demonstrations was very popular.

The theme of the virtual stand tour was ‘High-resolution printing forme production, fast and safe.’ Around 200 participants from all over the world took part in the online events and many took advantage of the subsequent individual live demonstrations for an in-depth exchange with Hell staff.

The four product islands for the virtual drupa stand included three for gravure and one for the Hell flexo imaging and output device. At the HelioKlioschograph K5 Smart island, HD Gravure was presented with its quality-enhancing functions. On the second island, with the HelioKlioschograph K500, the focus was on automatic quality control with Certified Engraving.

Hell @ virtual.drupa
Many participants at the Hell virtual.drupa stand took part in the one-on-one in-depth explanations and demonstrations at each of the four islands. Photo Hell virtual.drupa

The third island projected the Cellaxy direct laser which is positioning itself more and more as a future-proof high-end output machine for superior halftone and linework, including the possibility of producing embossing cylinders of the highest quality. The fourth island was used to show and demonstrate the PremiumSetter, an innovative laser engraving system for direct laser engraving of elastomer and photopolymer printing forms, such as printing plates for dry offset, letterpress, flexographic printing, coating plates, and flexographic printing sleeves. This technology and device opens up an impressively wide range of relief printing applications for its users.

All those who were unable to experience Hell’s virtual trade fair appearance live can do so here via a recording on the YouTube channel of HELL Gravure Systems.

An outcome of the successful event is that from now on, Hell will offer its customers product presentations via online events as an alternative to visiting the location. Mobile transmission platforms that can be easily integrated into video conferences are available for this purpose.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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