Alpla
The returnable PET bottle developed with Alpla weighs just 55 grams and is around 90% lighter than the returnable glass alternative. Photo Alpla

Alpla, a packaging solutions and recycling specialist, has developed a new returnable PET bottle together with Vöslauer, Austria’s leading company in the mineral water market. The sustainable bottle reduces carbon emissions by around 30% and bottle weight by almost 90% in comparison to the reusable alternative made of glass. The one-litre bottles are now available in stores.

Resource-conserving, light, stable and visually appealing – Alpla has realised the first modern returnable PET bottle for the Austrian market together with Vöslauer. Following the 2018 introduction of a climate-friendly bottle made entirely of recycled PET, the two family-owned enterprises are now rolling out their next innovative solution – a one-litre returnable PET bottle. The bottle, which bears the Austrian Ecolabel, is made of fully recyclable PET monomaterial with a recyclate proportion of around 30%. Going through at least twelve usage cycles, the bottles are estimated to remain in use for three to four years.

Alpla
Going through at least twelve usage cycles, the high-quality returnable PET bottle is estimated to remain in use for three to four years.
Photo Alpla

The bottle was unveiled on 20 April 2022 in the presence of Austria’s Environment Minister Leonore Gewessler and Alexander Egit, managing director of Greenpeace in Central and Eastern Europe. ‘The majority of Austrians want to see returnable containers on the supermarket shelves. PET is an environmentally sensible addition to our product range. As the market leader in the deposit segment, we are the first company in Austria to create a light and practical alternative,’ explain the two Vöslauer managing directors Birgit Aichinger and Herbert Schlossnikl. The new product replaces the previous one-litre two-way PET bottle with a deposit.

Printpack Showdaily

Light, stable, climate-friendly

‘People want to consume sustainably. Although returnable PET is the optimum packaging solution, there wasn’t a single product of this kind in the Austrian market until now. The returnable PET bottle developed together with Vöslauer illustrates how demand, a sense of responsibility, a hunger for innovation and technological expertise can reduce the carbon footprint,’ emphasises Rainer Widmar, managing director, Central and Eastern Europe, at Alpla.

Weighing just 55 grams, the bottle developed by Alpla is around 90% lighter than the returnable glass alternative, reducing the carbon footprint by approximately 30%. The low weight has a positive influence on the production, shipment and storage of the containers. With the introduction of the returnable PET bottle, Vöslauer will make an annual saving of approximately 400 tonnes of material and 420 tonnes of CO2.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here