Avery
Avery Dennison expands Pure Line portfolio with five products

Avery Dennison has announced the addition of five products to its Pure Line portfolio — AD Midas Flagtag U9 Pure, AD Dogbone U9 Pure, AD Belt U9 Pure, AD Web U9 Pure and AD Miniweb U9 ETSI Pure. Launched in September 2023, the AD Pure range is a portfolio of inlays and tags that are entirely PET plastic-free.

According to the company, the inlays and tags are ideally suited for global apparel, retail, industry, and supply-chain applications. They are compact and perform excellently on difficult-to-tag or low-detuning materials such as cardboard and plastic. Through innovative antenna manufacturing, the AD Pure range has a 70-90% lower carbon footprint compared to inlays and tags using traditional etched antennas, Avery Dennison said.

Specifications

The AD Midas Flagtag U9 Pure is designed for item-level tagging on diverse surfaces. It is a cost-efficient UHF RFID on-metal solution for product or part authentication, supply chain, and asset management, compared to foam-based inlays and hard tags. The tags can also be used on plastic and cardboard surfaces as a standard tag.

The AD Dogbone U9 Pure is for industry and supply-chain applications, offering excellent performance on difficult-to-tag materials such as cardboard and plastic, glass, and in other demanding close-coupling environments.

The AD Belt U9 Pure suits apparel and retail, industrial and supply-chain applications, offering excellent performance on difficult-to-tag or low-detuning materials such as cardboard and plastic, and in other demanding applications such as close-coupling environments.

Designed for the unique identification of items such as apparel and home essentials, the AD Web U9 Pure is suitable especially for item-level retail, logistics, and supply chain applications.

The AD Miniweb U9 ETSI Pure is designed for apparel, retail, industry, and supply chain applications, offering excellent performance on difficult-to-tag or low-detuning materials such as cardboard and plastic, and in other demanding applications like close-coupling environments.

We are committed to helping our customers achieve their sustainability objectives, as well as our own. This includes developing RFID inlays and labels with an ultra-low carbon footprint, made using recyclable materials, and delivering entirely plastic-free solutions. Our Pure Line RFID inlays and labels are circular-ready. Made using ultra-low carbon footprint processes, they are 100% plastic free and recyclable at end of life when attached or embedded on paper and cardboard items,” the Avery Dennison team said.

Removing plastic can reduce the weight of a label format by up to 44%, meaning less raw materials and waste. Extensive third-party testing based on the PTS-RH 021:97/2012 method shows that AD Pure inlays and tags are recyclable within paper and cardboard items, the company said.

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Naresh Khanna – 21 January 2025

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