Bobst’s new organizational structure to shape the future of the packaging world

The new organization effective as of 1 January 2021

New organizational structire with an entrepreneurial spirit

As packaging’s role is rapidly evolving, Bobst is building a new company structure to better serve the future for its customers. According to the company, the new organization, effective as of 1 January 2021, will be more customer-centric, easier to reach, and more agile to deliver novelties.

The new industry vision revealed by Bobst in June 2020 offers a profound transformation for the packaging industry. The connectivity, digitalization, automation, and sustainability required to answer the needs of brand owners, printers, and converters, will be driven by two new business units.

Bobst said the newly created Printing and Converting Business Unit (previously Sheet-Fed and Web Fed) led by Stephan März will develop products and solutions. Each product will be developed with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality, and ultimately increasing customer satisfaction.

The Services and Performance Business Unit (former BU Services) led by Julien Laran continues to provide services to maximize production uptime and increase converters’ sites’ overall performance. The Internet of Things will enable converters to make fact-based decisions and optimize their entire production floor. Bobst Connect will take a more central role in supporting our clients.

These two business units will rely on a more simplified, agile, and easy to reach sales organization. Both identical sales organizations (geographies and industry) will serve clients across the labels, flexible packaging, folding carton, and corrugated board industries. More synergies between machines and services will enable new business models, it said.

Raphaël Indermühle will lead the Printing and Converting Sales Organization and Christian Falk the Services and Performance Sales Organization. Both organizations will be operational as of 1 January 2021.

Discover below the eight newly created regions and their respective regional business directors:

The entrepreneurial spirit within the business units and across the eight geographies worldwide will help Bobst to shape the future of the packaging world. Decisions will be made faster. Processes will be simplified. Cultural diversity will be reinforced, and customer proximity will be increased. Welcome to a profound evolution, enabling closer relationships based on trust, interactive connections, and seamless digitalization.

Bobst is one of the world’s leading suppliers of substrate processing, printing, and converting equipment and services for the label, flexible packaging, folding carton, and corrugated industries.

Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, Bobst has a presence in more than 50 countries, runs 15 production facilities in 8 countries, and employs more than 5,500 people worldwide.

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