Prabhat Kumar, product manager
of Böttcher India at Printpack India
2015. Photo PSA
“At Printpack we are displaying almost all our products related to the printing – both sheetfed and webfed – and packaging industries. We are also displaying rubber-related products like rubber sleeves for flexo. This time we have launched our Vita range of products, which is specialized for food packaging printing,” says Prabhat Kumar, product manager, Böttcher India.
Böttcher has been present in India since 2005. The company has its marketing office in Gurgaonand warehouse in Faridabad. The company has regional offices in all major cities of India.
According to Kumar, Böttcher’s newly launched products, for example the Vita range, are approved by ISEGA, which has pursued successful business activity as an independent testing and certification institute with the capability for analytical work in pulp, paper and board, plastics, packagings and consumer goods, colors, lacquers, additives and other chemicals. He says that the Vita range of products is appropriate for applications in food packaging printing. “In India, printers are yet to print on these kinds of products which are approved by bodies like ISEGA. So we are encouraging the use of our Vita range of products by giving trials at various presses across India,” says Kumar.
“Printpack is a great platform to market your brands. We want our people to feel that we are here to serve them – not here to sell,” says Kumar, speaking about the Printpack event. “The response here is quite good and visitors are showing ample interest in our products.”
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
