Four leading carton manufacturers – Tetra Pak, Elopak, SIG Combibloc and Evergreen Packaging – have formed an alliance to boost the recycling of cartons in the US. The primary aim of this alliance is to improve the carton recycling infrastructure in the country.
The Carton Council plans to set up partnerships with local communities and stakeholders to both improve local collection programmes for used cartons as well as promote recycling technology. This is expected to increase their products’ end-of-life options and demonstrate their commitment to making the industry more sustainable.
The Council’s first alliances is with Waste Management, a leading provider of of waste and environmental services, and Pepsico’s Tropicana brand to ensure that cartons are included in all their recycling programmes. The Council believes that consumers are becoming increasingly conscious of recyclability of packaging and all companies participating in this effort will stand to benefit.

Packaging South Asia — An authentic, impactful, and influential 20-year-old !

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]

With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.

Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 12 January 2026

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