Case study – Invercote Metalprint helps coffee to shine

Design & Marketing – Digital print and enhancement

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Aroma Coffee uses Invercote Metalprint Digital for its granola packaging -- a substrate ready for digital print and enhancement Photo Antalis
Aroma Coffee uses Invercote Metalprint Digital for its granola packaging -- a substrate ready for digital print and enhancement Photo Antalis

When coffee company Aroma Coffee Roastery wanted to create standout packaging for its range of lightly toasted granola, they took a shine to Invercote Metalprint Digital. The paperboard, available from B2B paper and industrial packaging Antalis, has a metallic silver PET laminate to the print side, which provides an excellent printing surface requiring no preprint treatment.

The substrate lent itself beautifully to Aroma Coffee Roastery’s new packaging. Using HP Mosaic to create 500 unique designs and using Scodix digital embossing to highlight details in the pattern, the result is an eye-catching range of packs with a luxurious metallic finish, but without the costs associated with traditional foil blocking.

Produced at Iggesund’s Bruk mill, Invercote Metalprint Digital also comes with excellent sustainability credentials. The mill recently received a top sustainability rating from EcoVadis. The platinum award recognizes the mill’s sustainability achievements, putting it in the top 1% of all 65,000 companies rated by EcoVadis.

In addition to creating deluxe packaging, Invercote Metalprint Digital is used to produce high-end, design-led book covers and calendars, thanks to its ability to reproduce the most sophisticated printing images faithfully.

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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