Case study – Invercote Metalprint helps coffee to shine

Design & Marketing – Digital print and enhancement

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Aroma Coffee uses Invercote Metalprint Digital for its granola packaging -- a substrate ready for digital print and enhancement Photo Antalis
Aroma Coffee uses Invercote Metalprint Digital for its granola packaging -- a substrate ready for digital print and enhancement Photo Antalis

When coffee company Aroma Coffee Roastery wanted to create standout packaging for its range of lightly toasted granola, they took a shine to Invercote Metalprint Digital. The paperboard, available from B2B paper and industrial packaging Antalis, has a metallic silver PET laminate to the print side, which provides an excellent printing surface requiring no preprint treatment.

The substrate lent itself beautifully to Aroma Coffee Roastery’s new packaging. Using HP Mosaic to create 500 unique designs and using Scodix digital embossing to highlight details in the pattern, the result is an eye-catching range of packs with a luxurious metallic finish, but without the costs associated with traditional foil blocking.

Produced at Iggesund’s Bruk mill, Invercote Metalprint Digital also comes with excellent sustainability credentials. The mill recently received a top sustainability rating from EcoVadis. The platinum award recognizes the mill’s sustainability achievements, putting it in the top 1% of all 65,000 companies rated by EcoVadis.

In addition to creating deluxe packaging, Invercote Metalprint Digital is used to produce high-end, design-led book covers and calendars, thanks to its ability to reproduce the most sophisticated printing images faithfully.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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