Clariant’s biodegradable microplastic-free opacifier for shampoo and liquid soaps

Discover Clariant’s biodegradable microplastic-free opacifier for shampoo and liquid soaps. Photo Clariant

Clariant now offers a natural-derived, readily biodegradable opacifier to support personal care formulators in minimizing the impact of shampoos, conditioners, handwashes, and other rinse-off shower and bath products on marine and river life. New Plantasens OP 95 is a microplastic-free option that delivers powerful opacifying performance even at low concentrations, for a creamy white appearance with luxurious, caring consumer appeal for shampoos and liquid soaps.

The push for more ocean-friendly personal care is intensifying beyond packaging as consumers increasingly demand biodegradable cosmetic ingredients and regulatory initiatives to ban microplastics take shape. Under an EU/EEA legislative proposal, the most traditionally-used opacifiers, which are not biodegradable, are considered microplastics and will therefore be banned in rinse-off formulations if restrictions take effect as expected in 2022.

“Because rinse-off formulation ingredients will usually end up in waterways and oceans, providing readily biodegradable solutions to this cosmetics sector is an important focus of our product development,” comments Hermann Bach, head of Strategic Marketing and Innovation, Clariant BU Industrial & Consumer Specialties. “This 95% natural origin, microplastic-free opacifier extends options for developing more environmentally-compatible Personal Care. Answering formulators’ needs on multiple fronts enables an easy switch from water-dispersible acrylate copolymers without compromising on visual appeal.”

Readily-biodegradable Plantasens OP 95 offers formulators an easy-to-use, sulfate-free drop-in solution for opacifying a wide range of hair and body care applications and supporting eco-conscious consumer behavior. It can aid product manufacturers in addressing trends and extending new claims to their rinse-off formulations. Plus, it is possible to reach ideal viscosity without adding rheological agents, which means less formulation complexity.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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