Huhtamaki PPL invests Rs. 65 crore

Consolidates presence in the North East


Huhtamaki PPL Limited (formerly The Paper Products Ltd), a part of the Finland-based Huhtamaki group that provides consumer and specialty packaging solutions, plans to invest
about Rs 65 crores for expansion and modernization of projects for its flexible packaging and labels businesses in the North East region. While the company will set up a flexible packaging plant in Assam, its subsidiary, Webtech Labels Pvt. Ltd., will build a production facility for labels in Sikkim.

“Huhtamaki PPL Ltd. is setting up a new flexible packaging manufacturing unit in Assam, which is likely to be commissioned during the first half of 2017, to better service its customers based in North East India,” said the company.

Similarly, Webtech Labels’ new label manufacturing plant in Sikkim is expected to come on-stream during the first half of 2017. Meanwhile, Huhtamaki PPL has also decided to relocate the main label manufacturing unit of Webtech Labels, located at Mahape (Navi Mumbai), which primarily caters to pharma companies, to a new stateof-the-art facility in the Greater Mumbai region by the end of 2017. Webtech Labels, which is in business of printing self-adhesive labels in roll form, is one of the largest manufacturers of labels in the country with a production capacity of over 5 million labels per day.

As per Amar Chhajed, managing director of Webtech Labels, “We did not have presence in North East and even our Group has moved there. Many of our customers are now located in the region. So shifting there made a lot of sense for us. The facility will have one printing line with inspection system from AVT. The whole country will be supplied from the plant.”

The flexible packaging industry has been witnessing robust demand due to the fast-growing consumer goods market in the country. Generally, the flexible packaging sector grows in sync with the FMCG sector growth, which grows somewhere between 1.8 and 2 times of the GDP.

To tap this segment, Finnish segment Huhtamaki has been consolidating its presence in the country through acquisitions and expansions in the last few years. While it recently took over Val Pack Solutions—the supplier of a comprehensive range of paper cups—to enter the food service packaging market in India, it acquired Positive Packaging Industries—one of the leading players in flexible packaging sector—for Rs 2009 crore in July 2014.

With annual consolidated revenues of EUR 300 million, Huhtamaki PPL Ltd. is one of the largest manufacturers, in terms of volume, of finished flexible packaging in Africa and Asia Pacific region (excluding Japan). In India, the company has 14 fully integrated manufacturing facilities in locations such as Ambernath, Bengaluru, Hyderabad, Khopoli, Navi Mumbai, Parwanoo, Rudrapur, Silvassa, Taloja, Thane, etc.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter