Invercote, which is Iggesund’s flagship product, has paved the way for digital printing on thicker paper materials since the technology was introduced in 1993. Today’s Invercote G is certified for a variety of digital print technologies and is recognized as one of the market
leaders by digital printers when they need a thicker or stiffer material than usual.
The rapid development of digital presses and increasingly widespread interestin using digital print on packaging led Iggesund to take the next step with Invercote. “The upgraded Invercote G that we are rolling out into the market this spring will give us a complete portfolio of products for digital applications,” Lisinski explains. “We’re seeing almost an explosion of digitally printed folding cartons. For a company like ours which offers stiff paperboard of the highest quality this is a terrific development,” comments Fredrik Lisinski, who is responsible for developing Iggesund Paperboard’s sales to the digital print market.
“In addition, new applications are appearing that were previously unimaginable,” Lisinski says. “Fifteen or even ten years ago, who could have thought that a print run of five calendars featuring photos of someone’s grandchildren or three copies of a photo book could form the financial backbone of a printing firm.”
The upgraded Invercote G will give customers who want a clear difference between the paper board’s two sides but who still want to be able to print on both sides using their digital presses precisely what they’re looking for. The secret lies in the new coating on the reverse side of the upgraded Invercote G. Iggesund’s engineers were asked to create a reverse side with improved printing properties – in both offset and digital – but without compromising on the natural feel that has been the product’s hallmark for many years.
Over the past year Iggesund has made major efforts to increase the availability of Invercote in the most common formats for digital presses. “We’ve followed the market and worked with the leading press manufacturers. The resultis a product portfolio that is perfectly suited to people who do digital printing on higher grammages,” Fredrik Lisinski concludes.
