Ardour Group’s journey: From labels to flexible laminates

Focus on sustainable packaging, customer needs

Rishi Sabharwal and Simran Sabharwal, directors of Ardour Pack. Photo PSA

Ardour is a flexible packaging company providing a comprehensive range of products for a wide range of industries, including alco-bev, beauty & personal care, pharma, and many FMCG segments. Beginning with label printing in January 2020, Ardour aims to be a one-stop solution for all packaging needs of its customers. The company says it is committed to quality and excellence always.

Rishi Sabharwal, founder, and MD of the group believe that packaging has significantly grown over the years ever since the Covid pandemic. “Every daily need or requirement revolves around packaging. So we started Ardour with the idea of being able to provide for such a demanding industry and with the thought of owning a business — as I and my wife, Simran Sabharwal were corporate employees. We have put in place streamlined processes, advanced printing technologies, and experienced team members, who strive to deliver creative solutions, keep innovating, and build trust.”

Sabharwal says Ardour is a quality-centric company, “The customers always expect their expectations to be exceeded, and only then do they become recurring customers. Providing only what has been asked for limits the concept of growth. Packaging provides a lot of scope for improvements and minute details, if worked upon carefully, can be a deal-breaker.”

Ardour further ventured into flexible packaging with Ardour Flex in 2021. “Eventually, our customers began asking about various other services pertaining to shrink sleeves, BOPP wrap-around, laminates, and options for secondary packaging such as LDPE/HDPE. “We understood it was time to enhance our capacities and add to our product portfolio. We realized that adding more products under one roof was the prudent way to do well in this business. We are growing, trying to meet all of our customer needs, one step at a time.”

Multitech shrink sleeve at the Ardour Pack plant. Photo PSA

With an emphasis on quality and customer satisfaction, Sabharwal said its ethics are built on productive, sustained relationships with its customers and suppliers. “As we grow with them, they become our strongest advocates. Our integrity drives our reputation in the industry, thus providing a positive experience through each interaction that fuels supportive, honest, and courteous relationships.”

Sustainable packaging, he says, positively impacts a brand’s value and creates a global image that allows a brand to drive sales. “We explore, design, and produce sustainable solutions for all types of product packaging, across industries to work towards the ESG goals of the clients we work for. Ardour Group plans to increase capacities in Ardour Pack this fiscal and also set up another unit in NCR for Ardour Flex for laminates. We envision to be a ‘one-stop shop’ and the leading provider of packaging solutions for all. Our team is driven by their passion for finding solutions that make the world a better place,” he concluded.

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