Michael Harrop is new regional sales manager of Herma US

Will oversee key markets for Herma’s North American subsidiary

34
Michael Harrop, new regional sales manager, Herma US
Michael Harrop, new regional sales manager, Herma US

Herma US, a subsidiary of Herma, has named equipment sales specialist Michael Harrop as its new regional sales manager. In this role, Michael will develop and oversee sales efforts predominately within the Midwest but also support the continued growth of Herma’s many key accounts. 

Herma is a Germany-based manufacturer of labeling machinery, self-adhesive labels, and materials for the global packaging marketplace.

With over 20 years of technical sales experience, Michael most recently held a technical sales position with Canada-based Aesus Packaging Systems, where he oversaw sales initiatives and ensured equipment suitability and compatibility for a wide range of customer projects. Before that, he held several senior positions at Result Group in Australia, which among other solutions, provides labeling and sleeving equipment. 

During his time with Result Group, Michael frequently partnered with Herma US for a variety of labeling projects. His deep familiarity with various aspects of Herma’s equipment portfolio – including full-line implementation, will prove valuable in his new role, especially as Herma’s machinery line continues to grow.

Michael’s extensive experience working with our line of precision pharmaceutical labeling machines, as well as his overall equipment and technical background, will help us build upon our established successes in the North American markets,” said Peter Goff, CEO of Herma US. “His pre-existing knowledge of our machinery’s capabilities and components will help him hit the ground running, as will his proven sales and management track records.”

Herma is a specialist in self-adhesive technology. The company’s comprehensive range of products spans the labeling production process to include labeling machinery, a variety of adhesive materials and finished self-adhesive products. 

Herma’s flexible labeling machines are designed, developed, and built for integration into industrial processes, while its self-adhesive paper and film compounds are manufactured with unsurpassed precision. The company’s range of finished adhesive products includes labels for a broad set of industries, including healthcare and pharmaceuticals, automotive and electrical, chemicals, food, cosmetics, and logistics.  

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here