Ice & Easy Frozen Alcoholic Slushies

UNI Packaging’s new standup pouches

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Ice

UNI Packaging has worked with the Ice Co to provide digitally printed stand-up pouches for its ‘Ice & Easy’ branded Frozen Alcoholic Slushies. The Ice Co approached UNI Packaging
with a specific interest in digital print. As the new lines were due for launch this summer, the emphasis was on the creation of premium look pouches but with a rapid turnaround by using the flexibility and scalability advantages of digital production.

Following successful packaging trials, UNI Packaging produced the new tooling for the 250ml stand-up pouches, creating an attractive shape that is convenient for consumer handling. Utilising UNI Packaging’s innovative digital offering, Digiflex, the pouches were reverse printed with a matt lacquer applied and laminated as a 4-ply structure. The pouches include a tear notch for ease of opening.

Ginny Durdy, The Ice Co’s marketing manager, said, “The brief to UNI Packaging was to produce great looking pouches in a short time frame to meet specific summer launch schedules. Delivered on time, both new lines are exciting additions to the range and are
dressed to impress with a brand new look in elegant packaging that offers shelf stand-out, together with a premium appeal.”

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