Sai Digistik installs HP Indigo 6900

Digital label print capacity scaled up in the Delhi NCR

The HP Indigo 6900 digital label press installed at Sai Digistik Labels in Sonepat
The HP Indigo 6900 digital label press installed at Sai Digistik Labels in Sonepat

HP has installed its HP Indigo 6900 digital press at Sai Digistik in Sonepat, Haryana. A leading player in the print and packaging industry, Sai Digistik was looking to upgrade its premium label offering for small and medium business customers. The HP Indigo 6900 digital press installation helps the company deliver print work to its customers with shorter turnaround times.

The Indigo digital label press delivers with its high productivity, versatility, and intelligent color automation. It enables Sai Digistik to offer innovative printing solutions for self-adhesive labels, shrink sleeve labels, pouches, and in-mold labels (IML). The flexibility and reduced turnaround times result in a significant saving on power, media wastage, inventory, and labor. The technology helps in handling dynamic changes in orders received without compromising on quality.

Speaking about the recent installation, Harish Gupta, managing director, Sai Digistik, said, “Every customer wants premium quality labels, even at low costs and volume. We decided to utilize the downtime during the pandemic to invest in sustainably upgrading our capabilities by reducing our carbon footprint. Being capable of effectively printing on any surface, including recycled and biodegradable substrates, the HP Indigo 6900, with its versatile printing capabilities, with zero carbon emissions, was just the answer we were looking for! HP has helped make Sai Digistik a variable data printing wizard by improving our efficiency of scale and aided us in becoming an even more sustainable choice for our customers. Today we are generating good faith in the market by enabling our customers’ businesses in fulfilling their deliveries faster to gather customer loyalty.

Win-win for customers, clients and brand owners

Speaking about its newest customer, A Appadurai, India Country Manager, HP Indigo, said, “HP is always committed to bringing innovative solutions. We are devoted to providing the best technology in the market to meet our customers’ production needs. We are giving them the benefits of speed, customization, personalization, and ensuring that their clients’ budgets aren’t overrun. While the pandemic shoved us all behind closed doors, demand has had to be met at varying scales, to the remotest of places and often with volatile and fluctuating ETAs. We are excited to partner with Sai Digistik with the latest HP Indigo 6900 Digital Press. With its capability to print a variety of labels and packaging applications and its high productivity with accurate color management, we are creating a win-win situation for our customer and their clients and brands.”

The HP Indigo 6900 digital press prints at up to 40 meters a minute in full color. The HP PrintOS delivers highly customizable solutions for printers with the capability of coordinating print operations from anywhere in the world. In addition, the Indigo 6900 digital press is a unique solution that supports a variety of substrates. The new press can print narrow-format labels, flexible packaging, sleeves, IML, wrap-around labels, or folding cartons with easy and quick changeovers. It supports materials from 12 to 450 microns in thickness, including standard substrates with its in-line priming. The digital press also offers high-resolution printing using HP Indigo ElectroInk with minute ink particles. The technology delivers crisp linework, attractive images, and smooth vignettes with a very thin ink layer that gives uniform gloss between the ink and substrate.

The name of Sai Digistik has been amended in this article on 12 March 2020 since it was wrongly given as ‘Sai Digistik Labels’ in the press release received by us. – editor

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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